Ron Marrocco, Philips Echocardiography Systems

Q: What is new at Philips Medical?

-Two new products introduced at ASE, CX50 & HD15

Q: What are some of the features of the CX50 at its launch?

-High-end echocardiography system

-Targeted at bedside,mobile labs,operating room, cath lab, TEE using X7-2t xMatrix

Q: What about the HD15?

-Broader range of applications at launch

-Vascular,pediatrics,cardiology,stress,general imaging

Q: What seems to be exciting the market about the iE33?

-Handles technically difficult patients in traditional modes

-Advanced Quantification, Q-Lab for 3D & 2D analysis

-3D TEE, Live, Real-time 3D

-Impacts Valvular, failure and coronary disease patient management

Q: How is the market responding to Live 3D Transesophageal?

-Break-through approach to diagnosis

-Eye opening experience, real wow factor when sharing cases

-Single button entry into 3D,color enhancement of tissue, easy to acquire

Q: What do you see as the future of 3D in echocardiography?

-Dynamic and rapidly growing market segment

-Middle tier and community hospitals embracing 3D echocardiography

-Point of competitive clinical advantage to have 3D echocardiography