Paying a fair price can be difficult when buying equipment. Buyers need to know how to improve their odds. There are several concrete and easily applied tactics you can use to guarantee that you will be offered better pricing. These suggestions really work regardless of the product or market! Follow the cardiovascular ultrasound market at EchoChief.com

Be prepared to accept more than one brand of gear for a particular application. If you have only one machine be sure you remain in touch with other company’s representatives for future dealings.

Always do a side by side demonstration. Separate hype from performance by scanning the same subject on different pieces of equipment. If you have gone through your due diligence and have decided to buy the same gear you currently own consider “pre-owned” units.

Dissatisfied with you system’s performance but lack enough volume to justify a second system? Check to see if a new transducer or inexpensive upgrade can solve your performance issues before you buy something different.

Only buy what you need to address your current clinical needs. Know your needs vs. your wants and rank them in order of importance. Do not change this ranking unless you independently verify new needs. Do not to make your purchase based on emotions. Do not pay extra for features & options you do not need.

Read the manual. When you understand the workings of the gear you will need less help from company representatives. “System experts” are more valued customers and knowledge leads to a better negotiating position for future purchases.

If you buy the service contract ask about free or reduced upgrade pricing. Many companies’ incentive plans include reduced pricing if service is purchased from the vendor. This makes even more sense if you are an early adopter of a new platform.

Know the business & product life cycles. Prices tend to be more flexible during a companies’ quarterly and yearly end. Products past the midpoint in their life-cycle also tend to offer good value.